Jon Meacham at AUM

Jon Meacham is the current editor and vice president of Random House. He used to be the editor at Newsweek, and is a contributing editor to Time magazine. He is a Pulitzer Prize winning author and he is a commentator on many topics, such as religion in America and history. He is the author of Franklin and Winston: An Intimate Portrait of an Epic Friendship and American Gospel: God, the Founding Fathers, and the Making of a Nation. He’s coming to AUM on Monday to talk about writing, thinking, and visual rhetoric. When he was an editor at Newsweek, he had to make a lot of decision about visual rhetoric, as far as how images and text coincide. Our class gets to take advantage of asking him questions and getting answers. My three questions are: 1) How does color schemes effect what images you decide to include in an article? 2) Does the topic of the writing influence what font you use, or is that kind of thing standard? 3) How do you use images and other visual rhetoric to keep the reader’s attention without making it appear too busy or distracting?

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