When people think of rhetoric, the mental image of crooked politicians and lawyers often come to mind. However, rhetoric is “the art of effective or persuasive speaking or writing.” Rhetoric is more about diction choices to persuade than it is to manipulate. So how do you combine images with rhetoric? Simple, Visual rhetoric is a form of communication that uses images to create and analyze meaning or to construct an argument. It does the same basic thing. You’re using an image to make your point instead of actually using words. So, given this definition of visual rhetoric, why are hyperlinks relevant? Hyperlinks enhance the meaning of a work. They can be used to tell a whole other story, much like they did in our poems. On the other hand, they can also give a reader additional information on a topic that they may be unfamiliar with. It’s safe to say that hyperlinks are included in visual rhetoric. Hyperlinks incorporate images into a work.